Devonshire Road

The top of Devonshire Road has been one way north to south for many years. It is the second most important shopping road for independent shops in Chiswick. Devonshire Road is a street of 34 small independent retailers and service businesses including a pet shop, two beauty/nail bars, two art galleries, a rug shop, two hairdressers, acupuncture, orthopaedic and exercise clinics, a glazier, two dry cleaners, a taxi business, an antiques shop, a clothes repair shop and 11 cafes/restaurants. 

By the very nature of these types of shops footfall has never been crowded and road traffic has never been high, and because the items sold by a number of the shops are heavy or bulky, the 30 min free parking which it used to have was particularly popular as is reflected in business takings.

When parking was removed, footfall disappeared and takings sank, particularly for non-food outlets.

As the road only goes to/from residents’ homes, their journeys are much longer; their essential detours add further to the traffic in Chiswick High Road and have created rat-runs in other residential roads.

There is no social distancing reason why it should have been closed to this local traffic or for the parking to be removed.

We understand that the real reasons for the closure, despite opposition from 76% of respondents to the survey was:

  • To lessen any complication for the design of the C9 cycle route on Chiswick High Road arising from left and right turns
  • The desire of a tiny minority to turn it into a pedestrianised and cycling food court environment which is completely inappropriate and shows no regard for the 23 non-food businesses here 

But what do traders and residents want after an almost full year of closure?

The Chiswick Shops Task Force finds whilst the majority of traders oppose the road closure, there is a high level of support for compromise – read about it here Chiswick’s Local Web site (

(It was also the subject of a consultation and its future as Chiswick’s second most important shopping road continues to be at risk – for access to the consultation please click here.  The latest consultation process ended on January 31st).

For further information as to the “consultation” process please click here 


A placemaking consultation ended on 8th February. Based on previous consultations/engagement meetings, we know there is a probably a hidden agenda driven by the cycling lobby.  Why is there a proposal to change the boundary names within Chiswick and elsewhere?

Is this one is seeking endorsement to turn Devonshire Road into a characterless road like those in Waltham Forest?  The descriptions sound good but the effects are devastating.  In Orford Road, Waltham Forest, which has had the lobby treatment, has only 15 shops in the pedestrianised section and so cannot be considered a useful comparison; business is so low that several shops open for only three days a week. Please support Chiswick’s traders by referring to inadequacies of the consultation processes and ask for a full and proper professional Market Research Society compliant public consultation of residents and businesses who use this road as a local road to/from their homes and other parts of Chiswick.  To see what others said click here.

For further information as to the “consultation” process please click here